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With AMI Website Access, all the functionality offered by AMI Enterprise Discovery can also be made available to Net Surfers. AMI Website Access is adapted for conditions of use different to that of an Intranet and more specific to Internet sites, in particular E-commerce sites: Highly scalable with cookie management, AMI Website Access will always seek to present the most relevant reply rather than leaving a visitor or customer without an answer.
The installation of preferential pages can help offer a better service to visitors. AMI Website Access allows the user to :
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Link a document to a group of key words within a request which the document may not necessarily contain. |
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Give documents of this type a higher relevance weighting than those in the rest of the group. |
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AMI Enterprise Discovery Website Access ensures that the answer to a question submitted will be the right one, independently of the relevance computing process, making it possible to promote certain products or information.
AMI Website Access with its broad tolerance for spelling and grammatical errors, its ability to Search by Similarity, recognise acronyms and manage Noun Phrases make of it an application that is particularly well adapted for use on E-commerce sites where the customer may not always know, for example, the exact name of a product or the availability of a particular service.
The Analysis of request logs submitted to AMI Website Access allows a much clearer understanding of customer and visitor requirements. Integration with AMI Analyze, part of AMI Enterprise Intelligence, makes it possible to build very sophisticated back-office CRM applications (see link to AMI Enterprise Intelligence).
The ability to determine which subjects are of most frequent interest with the request distribution over time and the identification of correlations between several requests allows the website owner to quickly gain both a qualitative and quantitative understanding of visitor requirements. |
